New Interactions, New Opportunities: Using Social Media to Advance Your Organization's Mission

Marc Fest, Vice President of Communications, John S. and James L. Knight Foundation

More people use social media applications on a personal level, but have you thought about using these tools to advance the mission of your organization? The John S. and James L. Knight Foundation is using social media to become a truly interactive foundation. It is trying to create genuine, two-way digital communication that enriches the connections with the big thinkers and innovators in which the foundation seeks to invest.

An examination of The Knight Foundation's strategy, tactics and experiments with social media will provide you with the details of intended, and unintended, outcomes and invaluable examples of how your organization can benefit from the rapid evolution in communication technology.

List of Sessions